Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Synopticom

## Sitemaps
[XML Sitemap](https://synopticom.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Pages
- [Cookie Policy (EU)](https://synopticom.com/cookie-policy-eu/): This Cookie Policy was last updated on August 27, 2026 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.
- [Terms & Conditions](https://synopticom.com/company/terms-conditions/): Legal
- [Privacy Policy](https://synopticom.com/company/privacy-policy/): Legal
- [Contact](https://synopticom.com/contact-us/): Contact
- [Pricing](https://synopticom.com/pricing/): Pricing & Modules
- [Consulting](https://synopticom.com/company/consulting/): About
- [FAQ](https://synopticom.com/resources/faq/): Resources
- [Blog](https://synopticom.com/resources/blog/): Resources
- [Whitepapers](https://synopticom.com/resources/whitepapers/): Resources
- [Case Studies](https://synopticom.com/resources/case-studies/): Resources
- [CES](https://synopticom.com/resources/ces/): Metrics›CES
- [CSAT](https://synopticom.com/resources/csat/): Metrics›CSAT
- [GCSI](https://synopticom.com/resources/gcsi/): The General Customer Satisfaction Index (GCSI) is a cross-industry measure of customer satisfaction. It models the causal relationships between expectations, perceived quality, value, satisfaction, complaints, and loyalty.
- [CX Drivers](https://synopticom.com/resources/cx-drivers/): Metrics›CX Drivers
- [NPS](https://synopticom.com/resources/nps/): Metrics›NPS
- [Data & Security](https://synopticom.com/platform/security/): Data & Security
- [Enterprise Feedback Management](https://synopticom.com/platform/enterprise-feedback-management/): Platform
- [Integrations](https://synopticom.com/platform/integrations/): Platform
- [AI Analytics](https://synopticom.com/platform/ai-analytics/): Intelligence
- [Brand Experience](https://synopticom.com/market-research/brand-experience/): Solutions
- [Market Research](https://synopticom.com/market-research/): Solutions
- [Quality CX I · P · O](https://synopticom.com/quality-cx-360/interaction-perception-outcome/): Quality CX 360 Suite
- [Quality Audit Tool](https://synopticom.com/quality-cx-360/audit-tool/): Quality CX 360›Audit Tool
- [Quality CX 360 Overview](https://synopticom.com/quality-cx-360/overview/): Quality CX 360 Suite
- [Quality CX 360](https://synopticom.com/quality-cx-360/interaction-analytics/): Quality CX 360 Suite
- [Digital Experience](https://synopticom.com/digital-experience/): Solutions
- [Voice of Employee](https://synopticom.com/employee-experience/voice-of-employee/): Employee ExperienceOverviewVoice of Employee
- [Employee Experience](https://synopticom.com/employee-experience/): An employee experience platform collects, analyses, and acts on feedback from employees across the full employment lifecycle. It typically includes pulse surveys, engagement surveys, eNPS measurement, 360 degree feedback, and people analytics. Synopticom EX Suite connects this data with customer experience data so organisations can understand how employee engagement affects service quality.
- [Journey Mapping](https://synopticom.com/customer-journey-mapping/): Customer Experience
- [Interaction Analytics](https://synopticom.com/customer-experience/interaction-analytics/): Customer Experience
- [Transactional Feedback](https://synopticom.com/customer-experience/transactional-feedback/): Solution
- [NPS Programme](https://synopticom.com/customer-experience/net-promoter-score/): Solution
- [Voice of Customer](https://synopticom.com/customer-experience/voice-of-the-customer/): Voice of Customer
- [Synopticom CX — Experience Management Platform](https://synopticom.com/): Synopticom XP collects customer and employee feedback, captures signals across frontline interactions and turns them into decisions that drive loyalty, reduce churn, and increase value.
- [Company](https://synopticom.com/company/): Want to know more about Synopticom?
- [Resources](https://synopticom.com/resources/): Resources
- [Platform](https://synopticom.com/platform/): Platform
- [Solutions](https://synopticom.com/customer-experience/): CX Suite

## Content Blocks
- [Main Header](https://synopticom.com/ct_content_block/main-header/): AI-powered XP platform — customer interaction analytics is here   Discover Quality CX 360 → SolutionsExperienceCustomer ExperienceCX management & analyticsJourney MappingCustomer journey analyticsEmployee ExperienceEX management & people analyticsDigital ExperienceWeb intercept & digital feedbackMore SolutionsQuality CX 360AI interaction analytics suiteMarket ResearchCompetitive & market intelligenceBrand ExperienceBrand perception & trackingPlatformPlatform & TechnologyXP Platform & ServicesUnified experience intelligenceAI AnalyticsText analytics & insight cardsIntegrationsConnect your existing systemsEnterprise Feedback ManagementEFM for large organisationsData & SecurityGDPR, encryption & complianceResourcesGuides & ToolsMetricsNPS, CX Drivers, GCSI, CSAT, CESContentCase StudiesReal client resultsWhitepapersResearch & insightsBlogCX tips & trendsFAQCommon questions answeredAboutCompanyCompanyWho we are & our approachConsultingCX programme design & strategyPricingOne flat annual feeContact UsBook a demo or get in touchPricing Log in Book a demo Menu SolutionsExperienceCustomer ExperienceCX management & analyticsJourney MappingCustomer journey analyticsEmployee ExperienceEX management & people analyticsDigital ExperienceWeb intercept & digital feedbackMore SolutionsQuality CX 360AI interaction analytics suiteMarket ResearchCompetitive & market intelligenceBrand ExperienceBrand perception & trackingPlatformPlatform & TechnologyXP Platform & ServicesUnified experience intelligenceAI AnalyticsText analytics & insight cardsIntegrationsConnect your existing systemsEnterprise Feedback ManagementEFM for large organisationsData & SecurityGDPR, encryption & complianceResourcesGuides & ToolsMetricsNPS, CX Drivers, GCSI, CSAT, CESContentCase StudiesReal client resultsWhitepapersResearch & insightsBlogCX tips & trendsFAQCommon questions answeredAboutCompanyCompanyWho we are & our approachConsultingCX programme design & strategyPricingOne flat annual feeContact UsBook a demo or get in touchPricingLog inBook a demo
- [Main Footer](https://synopticom.com/ct_content_block/main-footer/): An experience management platform connecting customer, employee, and market voices in one intelligent feedback ecosystem.

## Blog Posts
- [Why NPS Alone Isn’t Enough in 2026](https://synopticom.com/resources/blog/why-nps-alone-isnt-enough-in-2026/): NPS is the world's most popular CX metric but organisations relying on it alone are missing critical signals. Here's why combining NPS with CSAT, CES, and AI text analytics gives a far more complete picture.
- [How LLMs Are Transforming Open-Text Analysis](https://synopticom.com/resources/blog/how-llms-are-transforming-open-text-analysis/): Generative AI has fundamentally changed what's possible with open-text feedback. We explore how modern LLMs deliver richer, faster, and more accurate insights than traditional NLP approaches.
- [The EX–CX Link: What the Data Says](https://synopticom.com/resources/blog/the-ex-cx-link-what-the-data-says/): We analysed data from 50+ client programmes to quantify the relationship between employee engagement and customer satisfaction scores. The correlation is stronger than most organisations realise.
- [Quality Audit Tool: 5 Use Cases Beyond Contact Centres](https://synopticom.com/resources/blog/quality-audit-tool-5-use-cases-beyond-contact-centres/): Most organisations think of quality auditing as a contact centre tool. Here are five other high-value applications from field sales to compliance to onboarding quality.
- [Building a CX Programme That Doesn’t Need an IT Team](https://synopticom.com/resources/blog/building-a-cx-programme-that-doesnt-need-an-it-team/): One of the biggest barriers to CX programme success is IT dependency. Here's how Synopticom's software-with-a-service model removes that dependency entirely.
- [Journey Mapping: From Decoration to Decision Tool](https://synopticom.com/resources/blog/journey-mapping-from-decoration-to-decision-tool/): Too many journey maps end up as wall art. We explain how to build journey maps that are connected to real data, updated automatically, and used to drive prioritisation decisions.