CX platform

Technology and service

SYNOPTICOM CX platform is flexible and scalable technology for single or multi channel data analytics and insights: customer feedback, market research, marketing customer behavior and business performance. SMALL to BIG data aggregated and insights delivered in our powerful yet visually appealing and easy to use reporting formats.

Synopticom services is based on flexibility, customization and creativeness. No set up silos and quick flat fee support allows clients to focus on insight based actions.

cx platform

Reporting and analytics

Standartd KPI's
Complex Index formulas
Data weighting
Correlation
Significance
Data weighting
Multichannel integration dashboards (different research projects, sales, performance data and others)
Power filtering
Instant crosstabs
Self generated cross tab analytics
Indicator sharing
Case management: conversation, outcomes, statistics
Annotation (Role txt exchange on indicators)
Semi-automatic complex open end answers coding tool

Automated text analytics
Benchmarking (progress target track) and significance highlights
Customizable designs
Multilingual options
More than 40 types of interactive charts (including advanced: heat maps, spider and other gadgets)
Access rights’ management (what certain user can see)
Session management
Alerting (email notifications)
Push reports (email summary or link)
Export of data to excel, CSV, SPSS
Export of charts to PPT
Other important tech. features: dedicated server for the project, data backups (1 day at latest), secured environment

synopticom reporting

Data collection

survey

Multiple integrated channels for direct feedback
Internet (CAWI): PC, mobile, web
Telephone (CATI)
Direct interview or DIY (CAPI) online/offline
Manual Data Base (DB)
Automated DB
SMS
Mobile APP
Excel
CSV
SPSS
Social Media

Data integration

Reporting, charts or data integration with customer applications as CRM, INTRANET, ERP and others through secured connection (as widgets or transferred as data)
Survey data integration with Sales, Business Performance and Marketing data.
Real Time Data Integrations (RTDI) and other data exchange between client and Synopticom by various methods: FTP (Excel/CSV), DB, Web service
Descriptive, Behavioral, Interaction data combined with Survey Data (attitudinal)

Data processing

ETL - Data transform and load to Synopticom DB for reporting from various sources
Automated Data integrity checks
Automated complex KPI's
Scores calculations
ROLAP cubes generation
Descriptive, Behavioral, Interaction data combined with Survey Data (attitudinal)

360 view

Access management and Security

data security

Custom reports by account, user role
User actions logs for security
Complex passwords policy
Secure Access
Vertical and Horizontal Reporting User account restrictions in project/report/filter/functionality level